Bookkeeping and back-office support for business owners.
Built for Business.
Who we are, who we help, and who we love to be introduced to.
Our mission
We take the bookkeeping and back-office headache off business owners' heads so they can make confident decisions and focus on what they do best.
Our values
Honesty
We tell the truth, even when it costs us.
Efficiency
Fast, and right the first time.
Understand Before You Act
We ask before we act.
Accountable, Not Perfect
We own it when we fall short.
Confidence with Empathy
We say the hard thing plainly, because we care.
Worth knowing
5 signs you need a bookkeeper.
- 1You can't say what the business made last month.
- 2You're catching up on the books at night or on weekends.
- 3Invoices go out late, or nobody notices when they go unpaid.
- 4Tax time is a scramble to find paperwork.
- 5Your bookkeeper left and nobody knows where things stand.
Recognize even one? That's exactly what we're here for.
Most bookkeeping runs on the firm's schedule.
The firm's schedule
Monthly.
Quarterly.
Sometimes once a year.
Your schedule
An invoice sent today.
A check cut today.
A number confirmed today.
That works for a passive investment. It does not work for an owner making decisions every day.
Bookkeeping that keeps up with your business.
Every business day
Bank feeds updated daily, not batched once a month.
Every month
Bank reconciliations and a reporting package built around what you need to see.
Built around you
Payroll, invoicing and collections, bills and payments. We take all of it or just the piece you want off your plate.
One relationship, built in order.
Bookkeeping
The entry point. Every client starts here.
Controller services
For businesses with in-house bookkeeping that need oversight on top.
Back-office support
Only once we are already handling your books.
We don't take over your back office blind. We start with your books, because that's how we actually understand your business.
Worth knowing
Bookkeeper, controller, CFO: who does what.
Bookkeeper
"What happened?"
Records, categorizes and reconciles transactions so the books are current and accurate.
Controller
"Is it right, and is it controlled?"
Oversees accuracy, reporting and the processes behind the numbers.
CFO
"What should we do next?"
Forecasting, strategy and financing decisions built on those numbers.
We do the first two. For CFO-level work, we'll point you to partners we trust.
Listen for these three sentences.
"My bookkeeper just left."
Tired of retraining someone new. Needs clean books handled remotely, nobody on-site.
"I can't justify a full-time bookkeeper."
A small or mid-sized business, or a solo owner, who needs the function handled well.
"My books are a mess."
Needs accurate numbers to finally know where the business stands.
These three cover more than 90% of our clients.
What this looks like in practice.
"He was making it."
An owner was close to shutting down. The numbers showed healthy margins. Messy operations had made him feel out of control. Once he saw the real numbers, he stayed in.
The $166 phone call.
We quoted a solo owner $200 a month. A week in, we realized it should be $166. We called to tell him. He thought we were calling to raise his price.
Trust compounds.
An owner met us at a trade show. Two weeks after signing, he moved his existing business over too. He has referred us a client almost every month since.
Worth knowing
Questions to ask any bookkeeper before you hire.
Tap a question to see our answer.
Every business day. We are closed on some Jewish holidays, and on some holidays we run on a hybrid model.
Our goal is to respond to everyone within an hour. We don't hit that goal every single time, but we hit it more than 90% of the time.
Junior bookkeepers overseas do most of the data entry and most of the bookkeeping work. Senior bookkeepers, based locally, are the people you and our clients speak to. They also do the controller work, making sure everything is accurate.
We hold ourselves accountable. We aren't perfect. What we do depends on the mistake. When a credit card payment we were supposed to process got delayed and interest charges followed, we offered to pay those charges so the client didn't take the loss. Other times there is no dollar cost, and the job is to learn from it and make sure it doesn't happen again.
We won't do anything illegal or unethical, and we won't help anyone steal from or scam people. We won't take on back-office work before we've taken on your bookkeeping. And we don't work with pure cash businesses.
Slow is smooth. Smooth is fast.
Our goal: serve 1,000+ entrepreneurs over the next 20 years, by growing capacity steadily.
Dash Staff: our sister company.
A separate company
Its own brand and its own website. Not a Better Ledgers service.
Offshore staffing
Support for simpler, well-defined tasks.
Without the management layer
The right fit when you need extra hands, not someone to run a function for you.
Coming in the next few months
Custom software for businesses. And software products of our own.
Custom builds
Software built around how your specific business actually runs.
Software as a service
Products for owners who keep hitting the same problems.
Tell us: what is the one process in your business you wish was software?
Who we love to meet.
Coaches and fractional CFOs
We don't do CFO work, so we send it to you. You send us the books.
CPAs and tax preparers
We hand them clean, reconciled books at year-end.
Bankers and lenders
Lenders need accurate financials. Messy books can't produce them.
Business attorneys
They meet owners at formations, disputes and exits, when the numbers matter most.
Commercial insurance agents
Premium audits need clean payroll and financials. We handle them.
Payroll, IT and software consultants
They are inside the business the day a bookkeeper walks out.
Refer us
Introduce us to one business owner whose bookkeeper just left.
Or anyone who says "my books are a mess."
Not a fit: cash-heavy businesses. Skip those and we'll both save time.